SEO Migration Planning
Preserve Link Equity During a Site Migration
Redesigns and platform changes often retire URLs that search engines and other websites still trust. We build the redirect and validation plan before launch, then verify every critical path after cutover.
Migration Risks We Control
- Changed URLs without direct replacements
- Redirect chains and loops
- Backlinked pages redirected to unrelated destinations
- Lost canonicals, metadata, and internal links
- Staging directives carried into production
Evidence-Based Redirect Mapping
Traffic, backlinks, rankings, content similarity, and business value determine each destination. The result is a defensible map, not a blanket rule sending everything to the homepage.
Related Work
Review our link equity recovery, redirect audit, and existing SEO migration service.