Technical SEO

SEO Website Migration Services

Website migrations are high-risk for organic traffic. We manage the technical SEO aspects of your move—whether it's a new domain, platform, or structure. Our process focuses on planning, testing, and monitoring to reduce the chance of traffic loss, while acknowledging that no process can remove migration risk entirely.

Pre-Migration Inventory and Planning

We begin by inventorying your current URLs, content types, and analytics setup. This inventory forms the basis for a comprehensive URL mapping plan. We also review your existing redirects, canonicals, and internal links to understand the current technical landscape. This planning phase is critical for identifying potential risks before you commit to a launch date.

Redirect and Canonical Strategy

We build a detailed 301 redirect map that pairs old URLs with their most relevant new counterparts. We also plan canonical tags for the new site structure. Our goal is to consolidate signals to the correct pages. We test these redirects in a staging environment to catch errors like redirect chains or loops before they affect your live site.

Staging Controls and Launch Checks

Before launch, we implement technical controls to prevent search engines from indexing the staging site. This includes managing robots.txt and authentication headers. On launch day, we run a checklist that verifies redirects, checks for missing pages, and confirms that analytics tags are firing correctly. This reduces the chance of errors going live.

Post-Launch Monitoring and Rollback Planning

After launch, we monitor server logs and search console data for spikes in 404 errors or drops in crawl activity. We also track key pages to identify any technical regressions. We prepare a rollback plan in advance, so you have a clear path if critical issues arise. We report on observed data without claiming specific traffic outcomes.

What the engagement can produce

Practical deliverables

Migration Risk Assessment

A document outlining the specific risks associated with your migration, based on the inventory and platform review.

URL Mapping and Redirect Plan

A complete map of old URLs to new URLs, including the final 301 redirect rules to be implemented.

Staging Launch Checklist

A step-by-step checklist for launch day, covering robots, redirects, analytics, and critical page verification.

Post-Launch Monitoring Report

A report on crawl activity, 404 errors, and indexation signals for the first 30 days after launch.