Internal Authority Flow
Internal Link and Anchor Text Optimization
External backlinks bring authority into a site. Internal links determine where that authority goes next. We find orphaned pages, weak link paths, repetitive anchors, and pages competing for the same topic.
What We Improve
- Contextual links from established pages to priority pages
- Descriptive anchors that clarify destination intent
- Orphaned and deeply buried pages
- Competing pages that should consolidate
- Overlinked navigation and underlinked service content
Practical Recommendations
Every recommendation names the source page, destination, suggested anchor, placement context, and reason. The output can be implemented directly rather than interpreted from a generic crawl score.
Related Work
Start with link equity recovery or review our broader on-page SEO services.