Microsoft Advertising
Microsoft Ads Management in Tucson
We manage Microsoft Advertising campaigns with a focus on search and audience opportunities. We handle imports from Google Ads but do not treat them as a copy. We review targeting, budgets, conversion tracking, and partner network settings independently.
Search & Audience Opportunity
We identify where Microsoft Advertising can complement your other paid search efforts. We review search terms, audience demographics, and device targeting. We do not assume that Google Ads performance will match Microsoft Ads performance. We build strategies specific to Microsoft's network.
Imports & Independent QA
We can import campaigns from Google Ads, but we do not leave them as-is. We review every imported campaign for relevance, budget, and targeting. We check for differences in match types, negative keywords, and ad extensions. We make adjustments to fit Microsoft's platform.
Budgets, Bids & Conversion Tracking
We set budgets and bids based on Microsoft Ads data and your goals. We install the Microsoft UET tag for conversion tracking. We run test conversions and review recorded events. Cost per conversion and return on ad spend vary with the auction, market, offer, and measurement.
Partner Network Review
We review Microsoft's partner network placements and decide whether they are appropriate for your campaigns. We can exclude sites that do not perform. We do not claim to control Microsoft's network inventory or placement quality. We report on where your ads appeared.
What the engagement can produce
Practical deliverables
Campaign Import & QA
We import campaigns from Google Ads if you have them. We then audit and adjust them for Microsoft Ads specifically.
Independent Targeting & Budgets
We set targeting and budgets based on Microsoft Ads data. We do not rely on Google Ads settings as a default.
Conversion Tracking Setup
Implementation and verification of selected Microsoft UET events, using test conversions to document observed tracking behavior and known gaps.
Monthly Performance Review
A report on spend, clicks, conversions, and cost per result. We include notes on partner network performance and adjustments made.
Related paid advertising services
Need Microsoft Ads Management?
We can review your current Microsoft Ads account or set up a new one. We will show you how we handle imports and independent optimization.