Paid Advertising Audit
PPC Audits for Tucson Advertisers
We examine your paid search and social accounts to identify structural issues, tracking gaps, and wasted-spend risk. This is a technical review, not a promise of lower costs. You receive a prioritized roadmap for fixing what we find.
What We Review
We start with account access and inventory. We verify who owns the account, what campaigns exist, and whether objectives align with your business goals. We review campaign structure, budget allocation, and bid strategies. We examine search query reports and audience targeting to identify irrelevant traffic or overlapping segments.
Ads, Landing Pages, and Tracking
We assess ad copy relevance, asset usage, and landing page alignment with ad intent. We check conversion tracking implementation, including tag placement and event definitions. We review policy compliance and platform restrictions. Each issue is rated by severity, from critical to cosmetic.
Wasted-Spend Risk and Roadmap
We identify where budget may be spent without meaningful return, such as broad match without negatives, unqualified audiences, or broken tracking. Potential savings are not treated as an audit outcome. We provide a prioritized roadmap with specific actions, expected effort, and validation steps for each fix.
Validation and Limits
We validate our findings by re-checking live accounts and comparing against platform documentation. We cannot access historical data you do not share. We do not speculate on results. Our audit reflects the account state at the time of review. Platform changes after the audit are not our responsibility.
What the engagement can produce
Practical deliverables
Audit Report
A written document covering account structure, tracking, policy, and budget risks. Each finding includes severity and evidence.
Prioritized Roadmap
A step-by-step action plan ordered by impact and effort. No promises on outcomes, just clear next steps.
Tracking Verification
We confirm which conversion events are firing and where gaps exist. We do not fix tags unless separately engaged.
Q&A Session
A recorded call to walk through the report, answer questions, and clarify any technical details. No sales pitch.
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Request a PPC Audit
We audit what you have. No sugarcoating. Contact us to schedule a review of your paid accounts.