Paid Media Tracking
Conversion Tracking for Paid Media
Conversion tracking is a measurement system with technical, consent, platform, and attribution limits. We define events, implement appropriate browser or server signals, address deduplication, run test conversions, document imports and identifiers, and explain the gaps created by user choice, blockers, failures, and modeled reporting.
Event Taxonomy and Consent
We define a clear event taxonomy based on your business actions, not platform defaults. We map each event to a business outcome. We implement consent mode where required, respecting user choice. We document what happens when consent is denied, including data loss.
Tags, Server Events, and Deduplication
We configure client-side tags and server-side events as appropriate for your stack. We implement deduplication to avoid double-counting when both fire. We use identifiers where available, such as user IDs or hashed emails. We do not claim cross-device accuracy beyond platform capabilities.
Test Conversions and Platform Imports
We set up test conversions to verify event firing. We import offline conversions where your CRM supports it. We configure attribution windows based on your sales cycle, not platform defaults. We document how each platform treats these windows.
QA, Documentation, and Data Limits
We run QA on all events across browsers and devices. We provide documentation of every tag, event, and variable. We clearly state data limits: ad blockers, cookie deletion, server failures, and platform sampling. Complete accuracy is not assumed.
What the engagement can produce
Practical deliverables
Tracking Plan
A written taxonomy of events, definitions, and triggers. Approved by you before any implementation.
Tag Implementation
Deployment of tags via GTM or server-side container. We test each event in a staging environment first.
QA Report
Evidence of event firing across test scenarios. Includes screenshots and network logs.
Documentation
A reference guide for your team. Covers event names, parameters, consent logic, and known limitations.
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Fix Your Tracking
If you cannot trust your conversion numbers, you cannot optimize. Contact us to build a reliable tracking foundation.