Advertising Call Tracking
Call Tracking for Paid Campaigns
We implement call tracking to connect phone calls to specific ads and keywords. We handle number assignment, routing, and recording consent. We document attribution limits clearly. We do not claim every call is trackable or that calls equal revenue.
Dynamic Number Insertion and Mapping
We deploy dynamic number insertion on your site so each visitor sees a unique number tied to their source. We map that number to the specific campaign, ad group, or keyword. We verify the mapping works across sessions and devices. We document where mapping fails, such as direct visits.
Number Ownership and Routing
We use numbers you own or we provision new ones under your account. We configure routing rules to send calls to the right team or department. We set up time-based routing if needed. We do not share your numbers with other clients.
Recordings and Consent Boundaries
Call recording, transcription, storage, notice, and consent requirements vary by jurisdiction, participants, use, and provider. Recording is not enabled by default. We document the proposed workflow, available announcement and consent controls, access roles, retention settings, and unresolved policy questions. The business should obtain qualified legal guidance before activating recording or transcription. Technical configuration does not determine whether a practice is lawful.
Spam, CRM Outcomes, and QA
We filter spam calls using pattern detection, while recognizing that filtering is imperfect. We integrate call data with your CRM to track outcomes like booked appointments or sales. We run QA on a sample of calls to verify routing and data capture. We state attribution limits: forwarded calls, missed calls, and manual dials are not fully trackable.
What the engagement can produce
Practical deliverables
Tracking Setup
Dynamic numbers installed on your site with source mapping. Includes a test plan for each campaign.
Routing Configuration
Call flow rules set up in your telephony provider. We test extensions, voicemail, and after-hours behavior.
Consent and Recording Policy
A written policy for recordings based on your jurisdiction. We implement the technical controls to match.
CRM Integration
Call data pushed to your CRM with source and outcome fields. We document which fields are reliable.
Related paid advertising services
Track Your Calls
Know which ads drive phone calls. We set up tracking that respects consent and documents its limits.