Advertising Call Tracking

Call Tracking for Paid Campaigns

We implement call tracking to connect phone calls to specific ads and keywords. We handle number assignment, routing, and recording consent. We document attribution limits clearly. We do not claim every call is trackable or that calls equal revenue.

Dynamic Number Insertion and Mapping

We deploy dynamic number insertion on your site so each visitor sees a unique number tied to their source. We map that number to the specific campaign, ad group, or keyword. We verify the mapping works across sessions and devices. We document where mapping fails, such as direct visits.

Number Ownership and Routing

We use numbers you own or we provision new ones under your account. We configure routing rules to send calls to the right team or department. We set up time-based routing if needed. We do not share your numbers with other clients.

Recordings and Consent Boundaries

Call recording, transcription, storage, notice, and consent requirements vary by jurisdiction, participants, use, and provider. Recording is not enabled by default. We document the proposed workflow, available announcement and consent controls, access roles, retention settings, and unresolved policy questions. The business should obtain qualified legal guidance before activating recording or transcription. Technical configuration does not determine whether a practice is lawful.

Spam, CRM Outcomes, and QA

We filter spam calls using pattern detection, while recognizing that filtering is imperfect. We integrate call data with your CRM to track outcomes like booked appointments or sales. We run QA on a sample of calls to verify routing and data capture. We state attribution limits: forwarded calls, missed calls, and manual dials are not fully trackable.